Illustration and brand direction for Delish, an industry-leading food brand whose mission is about making food fun and accessible.
ROLE → DESIGN DIRECTOR
BRAND IDENTITY, ILLUSTRATION, DESIGN
Stylized iconography depiciting various types of Delish related foods. Hands are inserted to give a level of self-depiction in use. Delish derives joy and passion in cooking through the process of having fun. This is shown with gooey-ness and a little bit of messiness.
APPLICATION — The icons were used both in-book and as collateral that was printed off in clear matte and applied to various places across the Delish office. They were also used as stickers in collateral.
After a few years of establishing itself as a household name in the food industry, Delish underwent the task of creating its first cookbook. Focusing on positivity, fun, the joy of cooking, the cookbook aimed to be an accessible and flashy piece of recipe literature.
ASSETS — I provided technical illustrations – from how to Spatchcock a chicken to how to pull apart bread– for supplemental instructions to recipes. Also provided illustrations for the Table of Contents and chapter breaks. I also provided art direction for look and feel of the cookbook, including layouts, design, and colors.
Visual Design by Allie Folino ☂ Editorial Direction by Joanna Saltz and Lindsey Ramsey ☂ Creative Direction by Nick Neubeck