Marie Claire is a women's brand that is unafraid to approach hard topics while still being current on fashion, news and beauty. For this, I conceptualized a brand identity that could balance these different voices and created a stylized and modern aesthetic that could cross-carry those themes. I carried this style across a multitude of articles, longforms and promotional materials, as well as oversaw juniors in creating graphics for the brand.

   design   illustration   art direction   branding

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Katja Cho